Challenging the very viability of what’s currently known as “internal communication” was the focus of my recent posting to CommScrum—a cooperative blog dedicated to “Full Contact Internal Comms.”
The Commscrummers: UK-based Dan Gray and Kevin Keohane, Netherlands-based Lindsay Uittenbogaard, and me, took a whack at the inward-facing focus of internal comms to date. We questioned its viability in the face of the ongoing convergence of communication disciplines and, equally, the emerging importance of employees as an externally-facing communication channel.
Commscrum publishes at least twice monthly—and can be found (with the usual robust set of comments, replies and retorts) at: http://CommScrum.wordpress.com
