CommScrum: Time to Say Good Night to “Employee Engagement”?

This week, I join my three collaborators from CommScrum in a robust discussion about the viability of “employee engagement”.

The discussion starts like this:

To be sure, the intentions behind the “employee engagement” movement of recent years were more-or-less honorable, to create working environments where employee participation was appreciated, and to ensure organizations used language that didn’t discourage such participation out of hand.

But as time went on, a prevailing definition for “employee engagement” came to indicate “the discretionary effort contributed by employees,” (as if there was such a thing as “non-discretionary effort” in organizations that benefit neither from slavery nor sleepwalking). Moreover, many in the internal communication industry leapt in as offering “employee engagement solutions” that could help generate extra-special-discretionary effort well beyond that warranted by what their clients were willing to reciprocate with.

The discussion continues in full at: http://bit.ly/8jp99l

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