Monthly Archives: December 2010
Challenge, Teach, Write, Ask: Some Resolutions for 2011
With New Years practically upon us, here are my five resolutions for the coming year: 5) Get better at using small sample, closed-end surveys: while doing big sample, open-ended surveys can yield massive insights, concerns about survey (and analysis) fatigue … Continue reading
Time for some end-of year comms satire
On the occasion of the coming holidays, I share an item I published on Communitelligence earlier this year–a satirical “interview” with the world’s leading Communication Consultant, T.D. Osfa: The link can be found here. Enjoy and Happy Holidays!
Is Inconsistency the Hallmark of a Small Company? Or is Consistency The Enemy of Real Communication?
Much has been written of late about customer centricity and mass customisation as growth trends in the business world. But while those concepts seem to focus on individual and varied (and therefore inconsistent) needs, the question of whether consistency is … Continue reading
