Leading Internal Comms Pros Launch “CommScrum”

Mocking the extra-polite culture pervasive within the internal communication industry and recalling the varied rugby careers of its participants,  four leading internal communication pros have launched CommScrum—a cooperative blog dedicated to “Full Contact Internal Comms.”

Joining me in the crew are Dan Gray, Kevin Keohane and Lindsay Uittenbogaard—fellow authors of the Gower Handbook of Internal Communication and practitioners known for strong opinions, international experience and innovative work.

The first effort raised the question of whether internal comms practitioners need to take on a more multidisciplinary orientation—and whether IABC as the leading professional organization is likely to help or hinder that process.

Commscrum publishes at least twice monthly—and can be found at:  http://CommScrum.wordpress.com

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