Towards a Social Communication Model

The idea of a communication model that unifies internal communication, external communication and knowledge management forms the premise of my new post on Communitelligence: “Towards A Social Communication Model”.

While the emergence of social media is important to this premise, the core of the model is that it recognizes the legitimacy and importance of peer opinion and influence as a driver of behavior and performance within organizations.

The article can be found at

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  1. Great insights by Cheryl. I also agree that, only with integration, will the true value come from both knowledge management and consistant communication. Give folks that map and the destination and they (teams) will figure out the best way to get there.

  2. Steve Crescenzo

     /  09/02/2010


    Great post. I believe that helping to transfer information among peers is one of the great, though largely ignored, opportunities for internal communicators.

    Thanks for your insights!

    Steve C.

  3. Thanks Brad and Steve.

    Informally, people have been sharing knowledge this way forever. But in sub-networks of trusted confidants. The challenge is to make knowledge visible and have it flow via authentic communication across organisational boundaries. Internal Communicators can help or hinder this approach to enhancing innovation and improving productivity and job satisfaction.


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