Don’t be a Cascade Casualty

While the battle between social and hierarchical approaches to communication is mainly being fought among industry thought leaders at the moment, it has more basic implications at street level–where communicators are being asked to use outdated tools and approaches.

In this piece on Communitelligence, “Don’t be a Cascade Casualty,” I shift focus to offering some very basic, easy to follow, and easy to defend guidance on what to do if you are asked to organize a cascade.  The article can be found at

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