Innovation vs. “Best Practice”–New CommScrum Conversation

The all-important battle between innovation and a reliance on “best practice” takes centre stage in the latest edition of CommScrum, as the “Scrum Forwards” raise the questions of what constitutes innovation, why the reliance on “best practice” can be dangerous and stifling, and why there is still such focus on “best practice” in the business communication industry.

The post can be found on CommScrum at

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