COMMSCRUM: The Best–And Worst–of Internal Communication

In our last post before this year’s IABC conference in Toronto, the CommScrum crew take a hard look at the best–and worst–developments in the field in recent times.

Standouts include the proliferation of new voices and networks in the internal communication field, the viability of networked and social communication within organizations, and the emergence of storytelling as a legitimate form of business discourse.

On the other end of the spectrum, the mutation of employee engagement from a reciprocal process to a measured outcome that can be outsourced for a price, and the pervasive emphasis of confidence over competence that’s been filling conferences and training courses but leaving communicators empty.

This edition can be found at www.commscrum.com.

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