Losing My Religion?

“That’s me in the corner…”

The departure of rock band REM from the scene last week prompted me to examine my own, if temporary, hiatus from the blogosphere.

Until now, most of my activism in the internal communication world has been based on a belief that manager communication has been over-emphasised.  My book covers that ground, and it’s all over my five+ years as an industry blogger.

But lately, I’ve been “losing my religion,” as REM once sung.  Back driving comms on a massive change programme , I’ve been confronted by a huge gap in the manager communication space.  Most searingly, I’ve also been confronted by survey scores demonstrating that manager involvement resulted in an increase in positive attitudes toward the programme from 10 to 30 percent on our key measures.

Game. Set. Match. So have I become a born again cascader?  Sort of.  I’m still convinced the manager is overutilised as a communicator and that direct and networked communication can be decisive.  But I also believe manager comms – if it builds on and leverages manager credibility in addressing ambiguity, can also be decisive.

And if that means I’m losing my religion, so be it.

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1 Comment

  1. Nice to have you back. Seems like we’ve both been busy!

    I think the “wiser” I get, the more I realise that there is room for more or less any approach or philosophy. As I think we’ve discussed before, in a perfect world we wouldn’t perhaps need “professional communicators” since indeed communication is central to every human endeavour (and much animal as well I suppose, looking at my cat curled up in a warm patch under the window…). As such, manager’s in my view are a (not the) key communicator in the world of business. As you ask on CommScrum, I think the big question is what role they play, and what and how they communicate …


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