World’s Underrated Job Title

In their series of ever-tantalising TV advertisements, Qatar Airways always signs off with the phrase “World’s 5-Star Airline”. Not the grammatically-more-correct “The World’s Five-Star Airline”.

Oftentimes, non-standard grammar makes concepts more memorable.

So I proffer “Is Internal Communicator World’s Underrated Job Title”? I personally think it is.

If we believe we are actually influential in distinguishing, shaping and delivering organisational outcomes, then we still pale in prestige to the CEO’s, CFO’s and even the HR Directors with whom we share and spread our influence.

Is this a bad thing? Not for now. There is a certain air of stealth in the way we are becoming influential—resorting to language, writing or facilitation skills to sharpen objectives, expand scopes, or stimulate and satiate customers.

But I can see the time coming where real masters can build comparable prestige in the way they create the verbal boundaries in which successful organisations operate. So for now, Internal Communicator remains World’s Underrated Job Title. Even though it sometimes feels like World’s Five Star Role.

Germany: A Look at an Emerging Internal Comms Powerhouse

Is Germany the world’s emerging internal communication powerhouse? For 11 days back in March, I travelled the length and breadth of the country and met with practitioners of all stripes–and found an industry on the verge of a breakthrough on several fronts.

While the day to day practice of IC is still rudimentary in places–stuff of the “newsletters and posters” variety, German practitioners are embracing social media and social communication with abandon.   Their national IC community is organized on the Xing network rather than in a dues-consuming association, and new ideas from outside are absorbed more through Twitter feeds than conferences or publications.

At the same time, new software applications are being adopted in major companies like Siemens and Deutsche Telekom that give sanction and voice to genuine bottom-up communication.

The piece can be found on Melcrum’s Internal Communication Hub at

Free Associations: An Interactive Post on CommScrum

In this posting, the men and the woman of CommScrum discuss their short history, their commitment to free discussion, and the reactions they have received from unexpected places…in the script of an online SkypeChat.

The conversation, which covers such topics as the tensions between hierarchy and democracy in organizations,  the relevance of various associations and players in the business communications space, and the likely emergence of like-minded “tribes” as forces to be reckoned with in that space, can be found at:

Don’t be a Cascade Casualty

While the battle between social and hierarchical approaches to communication is mainly being fought among industry thought leaders at the moment, it has more basic implications at street level–where communicators are being asked to use outdated tools and approaches.

In this piece on Communitelligence, “Don’t be a Cascade Casualty,” I shift focus to offering some very basic, easy to follow, and easy to defend guidance on what to do if you are asked to organize a cascade.  The article can be found at