Germany: A Look at an Emerging Internal Comms Powerhouse

Is Germany the world’s emerging internal communication powerhouse? For 11 days back in March, I travelled the length and breadth of the country and met with practitioners of all stripes–and found an industry on the verge of a breakthrough on several fronts.

While the day to day practice of IC is still rudimentary in places–stuff of the “newsletters and posters” variety, German practitioners are embracing social media and social communication with abandon.   Their national IC community is organized on the Xing network rather than in a dues-consuming association, and new ideas from outside are absorbed more through Twitter feeds than conferences or publications.

At the same time, new software applications are being adopted in major companies like Siemens and Deutsche Telekom that give sanction and voice to genuine bottom-up communication.

The piece can be found on Melcrum’s Internal Communication Hub at http://bit.ly/9tm2xE.

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Introducing Internal Communication 3.0: Workforce Citizenship

The convergence of internal, external and social communication has been discussed a lot lately, but in this piece, “Internal Communication 3.0: Workforce Citizenship”, I’ve laid out a picture of what such a convergence could look like, described the turbulent social-media driven changes driving things in this direction, and identified some of the implications for internal communication and corporate communication as a whole.

At the core of this vision is an idea I’m calling “workforce citizenship”–a kind of engagement that reflects a renewed sense of two-way responsibility between staff and the organizations to which they belong, and by incorporating advocacy as well as productivity as part of that responsibility, consciously builds the workforce into an organization’s communication architecture.

The article was published originally on Ragan.Com, an industry-leading daily news-source dedicated to internal and external communication, and can now be found at Communitelligence at http://bit.ly/dyJ07v.