My latest posting on Communitelligence and the Employee Engagement Network raises the issue of why corporations, while needing to engage their full range of social, political and environmental stakeholders, could be well served to place employees at the heart of their broader engagement strategies.
Such an approach is not without risks. Expecting employees to fight corporate battles in the public and political sphere is seen by some as a breach of labor-management etiquette, and also will require a new framework of trust to be generated between employee and employer following the shocks of the last few years.
However, employees and employers may be faced with little choice. Both are more vulnerable to market shocks and competitive pressures—leaving relationships and reputation as the thin shield that affords them any protection whatsoever. Whether corporations can join together their collective thinking about stakeholder engagement—or whether the current thinking of employee engagement as a sort of free lunch for employers ends up prevailing—is likely to have a decisive impact in the next few years.
The full posting is available at Communitelligence at: http://bit.ly/c7j4rM