Towards a Social Communication Model

The idea of a communication model that unifies internal communication, external communication and knowledge management forms the premise of my new post on Communitelligence: “Towards A Social Communication Model”.

While the emergence of social media is important to this premise, the core of the model is that it recognizes the legitimacy and importance of peer opinion and influence as a driver of behavior and performance within organizations.

The article can be found at www.communitelligence.com.

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