Is More “Top-Down Inspiration” Really the Answer for Organizational Recovery?

Challenging the conventional wisdom that the answer for reviving organizations is a more-of-the-same focus on “employee engagement” and “top-down inspirational leadership” is the purpose of this piece, written as a reply to industry association IABC’s recent introduction to its Communication World magazine. ┬áThe reply, which can be found on Communitelligence at http://bit.ly/bdsd2h , instead offers tangible approaches where strategic internal communication can make real differences without invoking the need for inspirational interventions.

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