Introducing Internal Communication 3.0: Workforce Citizenship

The convergence of internal, external and social communication has been discussed a lot lately, but in this piece, “Internal Communication 3.0: Workforce Citizenship”, I’ve laid out a picture of what such a convergence could look like, described the turbulent social-media driven changes driving things in this direction, and identified some of the implications for internal communication and corporate communication as a whole.

At the core of this vision is an idea I’m calling “workforce citizenship”–a kind of engagement that reflects a renewed sense of two-way responsibility between staff and the organizations to which they belong, and by incorporating advocacy as well as productivity as part of that responsibility, consciously builds the workforce into an organization’s communication architecture.

The article was published originally on Ragan.Com, an industry-leading daily news-source dedicated to internal and external communication, and can now be found at Communitelligence at

  • Recent Comments

    commscrum on The Debate Has Arrived…L…
    kevinkeohane on The Debate Has Arrived…L…
    kevinkeohane on Losing My Religion?
    commscrum on Staying Inside the Tent: Suppo…
    Libby on Staying Inside the Tent: Suppo…
  • Blog Stats

    • 8,855 hits
  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 25 other followers

  • Advertisements